Campaign Details

To support the launch of Uber Shuttle in Delhi and Kolkata, we collaborated with lifestyle, travel, and city focused creators to introduce commuters to a smarter and more convenient way to travel. Creators showcased their first hand experience using the service, highlighting features such as comfortable seating, fixed routes, affordable fares, and hassle free daily commuting. By integrating Uber Shuttle into relatable everyday routines, the campaign demonstrated how the service simplifies urban travel while offering a dependable alternative for office goers and regular commuters. The creator led content helped generate awareness and encouraged trial among audiences in both launch cities.

Metrics

Campaign Outcome

• Successfully introduced Uber Shuttle in Delhi and Kolkata.
• Increased awareness through authentic commuter experiences.
• Highlighted the service's convenience, comfort, and affordability.
• Encouraged trial among urban commuters through creator led storytelling.

Campaign Details

To amplify Lakme's latest beauty launch, we partnered with premium beauty creators to build excitement through visually compelling content and authentic product experiences. The campaign celebrated radiant, confident beauty while demonstrating how the products seamlessly fit into modern makeup routines. Through a combination of tutorials, transformations, and aspirational storytelling, creators generated conversations that extended beyond the launch, helping the campaign connect with beauty enthusiasts while reinforcing Lakme's reputation as one of India's most trusted and aspirational beauty brands.

Metrics

Campaign Outcome

• Built anticipation around the product launch.
• Strengthened Lakme's premium beauty positioning.
• Delivered strong engagement through high impact creator content.
• Expanded conversations across beauty focused audiences.

Campaign Details

After the strong response to Bitz across other Asian markets, Lenskart introduced Bitz in India. Creatornity onboarded creators to produce premium quality content and high impact edits designed to instantly capture the viewer's attention. The campaign successfully positioned Bitz as a stylish and desirable new age eyewear product.

Metrics

Campaign Outcome

• Strong launch visibility for Bitz in the Indian market.
• Premium quality creator content that elevated brand perception.
• Eye catching edits that stopped the scroll and drove engagement.
• Successfully positioned Bitz as a desirable new age eyewear product.

Campaign Details

To drive footfall for Shoppers Stop's Summer Collection, we collaborated with fashion and lifestyle creators to transform in store shopping into engaging digital experiences. Creators explored the latest collections, curated complete summer looks, and shared styling inspiration that resonated with fashion forward audiences. Rather than simply highlighting products, the campaign focused on helping consumers visualize versatile outfits for different occasions while showcasing the breadth of brands available at Shoppers Stop. This seamless blend of retail discovery and creator storytelling encouraged audiences to visit stores and refresh their seasonal wardrobes.

Metrics

Campaign Outcome

• Increased awareness around the Summer Collection.
• Encouraged store visits through immersive creator experiences.
• Positioned Shoppers Stop as a one stop destination for seasonal fashion.
• Inspired consumers with relatable and trend led styling content.

Campaign Details

To celebrate the launch of Decathlon's new Malad store, we partnered with local creators to introduce audiences to the brand's expansive retail experience and extensive range of sports products. Through engaging in store tours, product demonstrations, and creator experiences, the campaign highlighted how Decathlon caters to athletes, beginners, and fitness enthusiasts alike. The combination of digital storytelling and location focused content successfully generated excitement around the opening while encouraging local communities to visit and explore the new store firsthand.

Metrics

Campaign Outcome

• Successfully introduced the new Malad store to local audiences.
• Increased awareness through creator led retail experiences.
• Highlighted Decathlon's diverse sports and fitness offerings.
• Encouraged footfall by showcasing the in store shopping experience.

Campaign Details

To strengthen Myntra's position as a leading destination for fashion and beauty, we partnered with fashion, beauty, and lifestyle creators to bring the Ultimate Glam Clan campaign to life. Creators showcased their signature glam looks through engaging tutorials, styling content, and beauty transformations that encouraged audiences to participate in the movement and express their own personal style. By combining aspirational visuals with authentic creator storytelling, the campaign successfully built a strong community driven conversation around beauty while reinforcing Myntra as the go to platform for discovering the latest trends and premium beauty products.

Metrics

Campaign Outcome

• Built strong visibility for the Ultimate Glam Clan initiative.
• Encouraged community participation through creator led beauty content.
• Increased engagement among beauty and fashion enthusiasts.
• Reinforced Myntra's positioning as a destination for trend driven beauty and fashion.